Author Archives: Birst Group

How to Create a Pitch Book for Your SaaS Business and Show Investors You are a Force to be Reckoned With

Pitch books are a hot topic. They look sharp. They demonstrate a “full steam ahead” attitude. From emailed presentations to handing out flash drives with your brand and contact info printed (with a touch of class) on the side, they move your … Read More

How to get your business funded in Silicon Valley

The Start-up, at least a successful one is the dream of almost every kid in college today, as well as most angel investors and entrepreneurs. To be a part of the next big idea is an exciting and potentially very … Read More

3 VC Backed Tech Startups Using Digital Marketing To Drive Success

As a startup, it is often difficult to carve out a niche in an oversaturated market. With so many competing companies, of varying sizes, it might seem difficult to find a way to truly establish a position in the marketplace … Read More

Why is Conversion Rate Optimization Important to a Digital Marketing Strategy?

Conversion rate optimization is a vital component of any successful digital marketing campaign. You simply can’t have the same success in your marketing strategy without it. But what exactly is it and how does it work? You have likely heard … Read More

How Digital Marketing Helps Tech Companies Gain Market Share

Digital marketing consumes a significant portion of companies marketing budgets. When tech companies dive into the digital marketing realm, precision is fundamental. Gaining market share for SaaS software via digital marketing requires research and knowledge not only for the intended … Read More

Empowering People and Companies: 3 Ways to Drive Innovation Using Digital Marketing

Digital marketing is one of those examples of how far technology can reach and what it can do. Technology companies are well aware of this fact, and the very best of them attempt to equip their clients with the technological … Read More

The Need for Digital Transformation

We hear numerous buzz words related to the concept of “digital transformation,” and sometimes we must stop and scratch our heads. What does this term mean for a business that wants to achieve a new level of digital capacity? Do … Read More

Steps to create your marketing plan for growing your SaaS business

Does your business have a marketing plan to help it succeed? Marketing is a dynamic process that evolves from year to year. Just because a method worked last year doesn’t necessarily mean that it will work this year. So, if … Read More

5 Blogs to Follow for Digital Marketing Trends and Success

Sometimes, all it takes to become an expert is to learn from an expert. That’s certainly true in digital marketing, where a number of companies and individuals have made a name for themselves to be the best at their craft. … Read More

5 Digital Marketing Trends for 2017

Digital marketing is tricky – with the onslaught of new technology and its constant evolution, businesses often struggle on tapping in to the true potential of digital marketing. Understanding the current landscape, and aligning marketing plans to digital marketing trends is … Read More